The Membership for Creative Businesses, Lifestyle Brands & Creators.

Press. Partnerships. Content. Community.

Stop guessing and start growing.

A clear roadmap, month-by-month guidance, and a community doing the work alongside you.

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You’re building something you care deeply about.

But when you're in the day-to-day of running a business, answering emails, creating content, and juggling life, it's hard to step back and focus on growing it.

You know you need more people discovering your work. More opportunities, more momentum. But figuring out how to actually make that happen feels overwhelming, especially when you're doing it mostly on your own. Sometimes you just want a place to ask, "Does this idea make sense?" or "How would you approach this launch?" and get a trusted opinion.

The solution is not a PR agency, a one-time digital course, or figuring it out on your own. What you need is a roadmap, ongoing guidance, and a community doing the work alongside you.

That's what All You Need is. A 12-month program and community for creative businesses, lifestyle brands, and creators in fashion, home, design, beauty, wellness, art, food, personal finance, real estate, and more.

Over the course of a year, members go from feeling overwhelmed and unsure where to start, to having a clear plan, the confidence to pitch themselves, and real momentum building in their business. Month by month, season by season.

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Inside the Membership

All You Need is built on three layers that work together to keep you learning, moving forward, and accountable all year long.

Foundational lessons you work through at your own pace, covering everything from pitching media, to partnerships, to showing up on social media consistently. 

Monthly guidance that keeps you in motion with checklists, seasonal pitch angles, and content ideas. Plus a live Monthly PR Power Hour with Carla & Kathryn where you can get real-time feedback on what you're working on. 

Quarterly planning sessions where you step back from the day-to-day, look at the bigger picture, and map out your next season.

And through it all, you're part of a community of business owners and creators who are in it with you, sharing wins, asking questions, and supporting each other. 

This isn't a course you finish and forget. It's a year of building a clear, repeatable approach to growing your business, with us right there alongside you.

FULL PROGRAM DETAILS

Hi! We’re Carla & Kathryn.

We created All You Need after spending decades in PR and communications working with startups, founders, and leading brands across tech, fashion, home, design, beauty, wellness, art, food & beverage, and more.

Over the years we kept seeing the same gap: the tools to grow a creative business or become a solopreneur or creator have never been better, but the guidance on how to actually build a brand and grow (how to position yourself, how to pitch, how to tell your story) hasn't kept up. Most of what's out there is out of reach financially (agencies), too surface-level (one-time courses), or completely DIY.

We built All You Need to fill that gap. We help our members go from "I don't know where to start" to landing press coverage, building brand partnerships, and gaining the confidence to go after their goals.

ABOUT CARLA & KATHRYN

Meet Our Members

  • “I’m truly blown away by the wealth of knowledge that Kathryn and Carla are willing to share. What’s even more impressive is how they demystify the PR world with thought-provoking monthly lessons, worksheets, and planning tips to help me stay focused and strategic. Plus, I love the video check-ins with other members — it always leaves me feeling fearless and motivated to take action!”

    — Theodora Miller, artist & creative entrepreneur, Richmond, VA

  • “AYN gave me the tools to take my public relations into my own hands. Reaching out to an editor or a brand felt so intimidating before. Now I feel empowered to reach out armed with AYN's expertise!”

    — Heather Fusco, content creator & founder of Priss & Vinegar, Nashville, TN

  • “Hi ladies of AYN! We just got back to the office from participating in our first Design Social Pop Up that took place in Denver. It couldn’t have gone better! Thank you for sharing your grasp of PR and instilling confidence in us to make moves like this. Forever grateful.”

    — Beetle Hillery, designer & co-founder of Palm Orleans, New Orleans, LA

  • “AYN is really all you need to get started as a small business. Since working with Carla & Kathryn my business is much more polished and professional, and I’ve secured several press placements including Veranda and Garden & Gun. Highly recommend this course to all small businesses wanting to start off strong!"

    — Kimberly Dorris, founder of KD Weave, Houston, TX

  • "Kathryn & Carla have a wealth of PR knowledge to share and are always happy to answer any specific questions I have. The AYN resource library is such a helpful tool.I love the way their worksheets are broken down to help small business owners identify their goals and create action plans. I have found AYN's information about long and short lead pitches, pitch angles, and content ideas especially useful."

    Caroline Agee, founder of Tuckahoe Home, Richmond, VA

  • "I am SO happy that I made the decision to work with Kathryn & Carla. It was an invaluable experience that my business and I will benefit from for years to come. Their passion is inspiring and I love how they encourage and cheer on their people. I always look forward to our brainstorming and strategy sessions knowing I will come out of them with new ideas and tangible steps!"

    — Carrie Hawkins, watercolor artist & pattern designer, Midland, TX

  • "The social media section of this was so, so very helpful to us. None of us are social media experts and we are really trying our best over here. We are now going to be launching 2 story series. Already the idea of having two easy content series has taken a lot of stress out of whole thing for us! I also sat down and worked out a calendar for our posts and wow - life changing! Thank you gals so much for all the help, insight and encouragement!!"

    Aimee Naidoo, interior designer, Mera Studio Architects, Calgary, Alberta

  • "As a solo entrepreneur, PR always seemed so daunting and I kept moving it to the bottom of my to-do list. AYN gave me the knowledge and accountability I needed to get started and tell my brand story, celebrate my wins, and chart the course of my business for the future! 10/10 recommend for anyone looking to further understand their business and grow their brand!”

    — Kristin Shearer, abstract artist, Atlanta, GA

  • "As an entrepreneur with limited marketing experience, AYN has been an invaluable resource. The self-paced format, combined with Carla and Kathryn's engaging and clear teaching style, is both informative and enjoyable. I highly recommend it to any small business looking for an affordable and impressive jumpstart in creating a brand and PR plan."

    Halima Krauklis, founder of Senserly Fun, Houston, TX

  • "I recently secured a 14-page article about my textiles art business in Women Wear Create Magazine using Carla and Kathryn's PR advice. I couldn't have done it without them!"

    — Jane Pollak, artist, New York, NY

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