The Membership for Lifestyle Brands, Creators and Small Business Owners.

You’re building a business. We help you get it out there.

All You Need helps you grow through press, partnerships, and content.

JOIN FOR $45/MONTH

You don’t have to figure it all out on your own.

Hi! We’re Carla and Kathryn.

We’ve spent our careers helping businesses tell their stories and create opportunities. Now, we’re here to help you do the same, alongside a community of people building something of their own, too.

You’re doing the work, managing the day-to-day, and trying to get the word out about what you do. 

You know getting the word out matters, but the day-to-day work of running your business can make it difficult to follow through.

That’s where we come in.

Many of our members come to us feeling overwhelmed when it comes to press, partnerships, and content.

One member told us:

“So many other brands were getting press and I didn’t know how they were doing it. I had no idea how to reach out to people and the timeline for doing so. I was selling myself short.”

After joining All You Need, she described the difference:

“Now I feel so much more confident in how to reach out. I feel so much more empowered. I think that’s what I needed.”

We give you the experienced advice, practical resources, and community support to handle press, partnerships, and content with more confidence, without having to figure it all out alone.

JOIN FOR $45/MONTH

Become a Member

Pay in Full

$497 per year
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Pay Monthly

$45 per month
12-month payment plan

*commitment to a full year


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Inside the Membership

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Meet Our Members

  • “I’m truly blown away by the wealth of knowledge that Kathryn and Carla are willing to share. What’s even more impressive is how they demystify the PR world with thought-provoking monthly lessons, worksheets, and planning tips to help me stay focused and strategic. Plus, I love the video check-ins with other members — it always leaves me feeling fearless and motivated to take action!”

    — Theodora Miller, artist & creative entrepreneur, Richmond, VA

  • “AYN gave me the tools to take my public relations into my own hands. Reaching out to an editor or a brand felt so intimidating before. Now I feel empowered to reach out armed with AYN's expertise!”

    — Heather Fusco, content creator & founder of Priss & Vinegar, Nashville, TN

  • “Hi ladies of AYN! We just got back to the office from participating in our first Design Social Pop Up that took place in Denver. It couldn’t have gone better! Thank you for sharing your grasp of PR and instilling confidence in us to make moves like this. Forever grateful.”

    — Beetle Hillery, designer & co-founder of Palm Orleans, New Orleans, LA

  • “AYN is really all you need to get started as a small business. Since working with Carla & Kathryn my business is much more polished and professional, and I’ve secured several press placements including Veranda and Garden & Gun. Highly recommend this course to all small businesses wanting to start off strong!"

    — Kimberly Dorris, founder of KD Weave, Houston, TX

  • "Kathryn & Carla have a wealth of PR knowledge to share and are always happy to answer any specific questions I have. The AYN resource library is such a helpful tool.I love the way their worksheets are broken down to help small business owners identify their goals and create action plans. I have found AYN's information about long and short lead pitches, pitch angles, and content ideas especially useful."

    Caroline Agee, founder of Tuckahoe Home, Richmond, VA

  • "I am SO happy that I made the decision to work with Kathryn & Carla. It was an invaluable experience that my business and I will benefit from for years to come. Their passion is inspiring and I love how they encourage and cheer on their people. I always look forward to our brainstorming and strategy sessions knowing I will come out of them with new ideas and tangible steps!"

    — Carrie Hawkins, watercolor artist & pattern designer, Midland, TX

  • "The social media section of this was so, so very helpful to us. None of us are social media experts and we are really trying our best over here. We are now going to be launching 2 story series. Already the idea of having two easy content series has taken a lot of stress out of whole thing for us! I also sat down and worked out a calendar for our posts and wow - life changing! Thank you gals so much for all the help, insight and encouragement!!"

    Aimee Naidoo, interior designer, Mera Studio Architects, Calgary, Alberta

  • "As a solo entrepreneur, PR always seemed so daunting and I kept moving it to the bottom of my to-do list. AYN gave me the knowledge and accountability I needed to get started and tell my brand story, celebrate my wins, and chart the course of my business for the future! 10/10 recommend for anyone looking to further understand their business and grow their brand!”

    — Kristin Shearer, abstract artist, Atlanta, GA

  • "As an entrepreneur with limited marketing experience, AYN has been an invaluable resource. The self-paced format, combined with Carla and Kathryn's engaging and clear teaching style, is both informative and enjoyable. I highly recommend it to any small business looking for an affordable and impressive jumpstart in creating a brand and PR plan."

    Halima Krauklis, founder of Senserly Fun, Houston, TX

  • "I recently secured a 14-page article about my textiles art business in Women Wear Create Magazine using Carla and Kathryn's PR advice. I couldn't have done it without them!"

    — Jane Pollak, artist, New York, NY