Welcome! We are excited you are here. We are PR and brand strategy consultants based in Houston, Texas and Los Angeles, California.
A little about us – we met over 10 years ago when Kathryn came on board to help Carla at her New York-based PR agency, CMN PR. For more details on our individual careers and brands we’ve worked with, read on below.
We have over 20 years of combined experience working across public relations, social media and brand strategy for some of the most recognizable brands of our time including Airbnb, Gap, Nest, Mattel, Spindrift, sweetgreen, Target, Well + Good, and Williams-Sonoma Inc, among many others.
We’ve helped countless clients build brands they love -- brands that reflect their unique vision, have a following of superfans, and have been featured again and again by media and influencers. Our clients have been featured in publications including The Wall Street Journal, Vogue, Domino, Fast Company, Southern Living, Forbes, The New York Times, New York Magazine, Real Simple, Glamour, Garden & Gun, O, The Oprah Magazine, and VERANDA, to name a few! And we’ve done this through our proven Method, which you can learn in our course.
While we’ve worked with companies of all sizes, we are most passionate about working directly with solopreneurs, businesses of one, or co-founders. Building a business is an exciting time but can also be isolating for people working on their own or in small teams. We know that hiring team members or consultants is not always an option in the early stages. We decided to create an accessible solution by teaching our Method step by step in an online course format so you can take our years of experience and confidently build a brand you love, and that others love, too.
Whether you’re turning your side hustle into a full-time role or you’ve been in business for a while but need refreshed direction and guidance, we are here to empower you to grow your dream business.
Carla & Kathryn
Meet Carla M. Nikitaidis
Born in Connecticut and raised in Rome, Turin, Milan and London, Carla feels most at home in New York City where she started her PR Career at Kaplow Communications in 2004. Carla has over 15 years of experience advising companies across consumer, retail, and tech on brand strategy, communications and marketing. From 2009 - 2013 Carla founded and ran CMN PR, a boutique PR firm that specialized in working with early-stage lifestyle brands before making a life-changing decision to join one of her growing clients in-house and leave New York for San Francisco. On the West Coast Carla was the Director of Communications at Nextdoor and Vice President at The OutCast Agency before returning to her calling of working with early stage businesses.
In early 2020, Carla relaunched her company as CMN PR & Consulting. Carla has worked with start-ups, small businesses, and iconic brands such as Airbnb, Alton Lane, Casca, Decor NYC, Elizabeth Bauer Design, Halogen Ventures, Home Shopping Network, IDEO, Levo, Mattel, Nest, Panasonic, Spindrift, sweetgreen, Squad, Target, Williams-Sonoma, Inc., Well+Good, among many others. Carla graduated from Gettysburg College with a BA in Political Science. She currently resides in Los Angeles where she is happily acclimated to the Southern California climate.
Meet Kathryn Worsham Humphries
A born-and-raised Houstonian, Kathryn fell in love with New York City during internships at Ralph Lauren, Teen Vogue and Lonny while receiving her BBA in marketing from McCombs School of Business at the University of Texas at Austin. Kathryn joined Carla at CMN PR where she worked alongside founders and early stage businesses in the lifestyle space. Kathryn’s career expanded to content strategy and social media management, and she landed an in-house role on the global social media team at Gap.
Kathryn is now based in Houston, where she is the founder of KWH Creative, a consulting business offering small lifestyle brands a holistic approach to PR and marketing. She is especially passionate about supporting female-founded brands, including MIRTH, Rigby, Courtney Barton, HOUSE of HARPER, among others. She has contributed articles to Refinery29, Who What Wear, The Thirty, and The Infatuation.