Join our private membership for up-and-coming lifestyle brands, interior designers, artists, creators, influencers, experts and small business owners across fashion, food, style, nutrition, wellness, design, art, personal finance, real estate, and more. 

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All You Need to Move Your Business Forward.

We know you are strapped for time. You want to plan ahead and get the word out about your business, but you're doing your best just to stay afloat. Each month, we tell you exactly what to focus on so you can put less on your plate, get more done and see business growth and results.

For an entire year, we teach you the foundational skills of telling your own story, navigating the media landscape, creating content, posting with purpose, landing partnerships and more so you can build your brand and take your business to the next level.

↓ Each Month of Our Membership Includes ↓

  • Media list with contact information for editors at top tier publications, including Architecture Digest, Domino, Fast Company, Harper’s Bazaar, House Beautiful, Garden & Gun, Southern Living, Vogue, and others

  • Monthly PR Power Hour over Zoom to ask questions, brainstorm ideas, work through business challenges and exciting opportunities, and feel inspired to reach your goals

  • Hot Topic PR lesson that you can watch or listen to in less than an hour

  • Monthly checklist of what to focus on to move your business forward 

  • Real time access to Carla & Kathryn and other members via our Group Chat board

  • Timely pitch angles and content ideas for experts, content creators and small business owners across industries

  • Small Business Resource Library with video lessons, worksheets, PR pitch & doc templates, and more

BECOME A MEMBER

Membership Doors are Open for 2026!

Get the guidance and support you need all year long.

BECOME A MEMBER

Monthly Hop Topics: Sneak Preview

  • A successful holiday season starts…now?! Yep. Whether you’re wanting to pitch gift guides, collaborate with another brand, or launch something special for the holiday season, we’re going to help you get ahead and map out a strategy for success.

  • With new platforms constantly popping up, which ones should you be on and where should you spend your time and energy? Let’s discuss.

  • Back to school and end of year energy are running high with the final 4-month countdown. We’re going to give you a plan of action so you can reach your most important business goals and end 2025 with a bang.

  • Successful partnerships start with authentic relationships. It’s finding the right people who vibe with what you are offering. We’re diving into how to set up organic collaborations — both from a brand point of view and a content creator POV.

  • Knowing how to be the face of your business is key to your success. We’ll dive into what building a personal brand looks like for everyone from content creators to experts and small business owners.

  • Finding time during the holiday season to plan for next year might seem impossible, but it’s important for your success (and sanity). We’re here to guide you through it!

  • Learn how to think like an editor and reach out like a pro.

  • Partnering with brands and content creators can be a game changer for your business. It gives you credibility, increases brand awareness, and drives business growth. Learn how to coordinate and facilitate meaningful brand partnerships.

Meet Our Members

  • “I’m truly blown away by the wealth of knowledge that Kathryn and Carla are willing to share. What’s even more impressive is how they demystify the PR world with thought-provoking monthly lessons, worksheets, and planning tips to help me stay focused and strategic. Plus, I love the video check-ins with other members — it always leaves me feeling fearless and motivated to take action!”

    — Theodora Miller, artist & creative entrepreneur, Richmond, VA

  • “AYN gave me the tools to take my public relations into my own hands. Reaching out to an editor or a brand felt so intimidating before. Now I feel empowered to reach out armed with AYN's expertise!”

    — Heather Fusco, content creator & founder of Priss & Vinegar, Nashville, TN

  • “Hi ladies of AYNM! We just got back to the office from participating in our first Design Social Pop Up that took place in Denver. It couldn’t have gone better! Thank you for sharing your grasp of PR and instilling confidence in us to make moves like this. Forever grateful.”

    — Beetle Hillery, designer & co-founder of Palm Orleans, New Orleans, LA

  • “AYNM is really all you need to get started as a small business. Since taking the course my business is much more polished and professional, and I’ve secured several press placements including Veranda and Garden & Gun. Highly recommend this course to all small businesses wanting to start off strong!"

    — Kimberly Dorris, founder of KD Weave, Houston, TX

  • "Kathryn & Carla have a wealth of PR knowledge to share and are always happy to answer any specific questions I have. The AYN resource library is such a helpful tool.I love the way their worksheets are broken down to help small business owners identify their goals and create action plans. I have found AYN's information about long and short lead pitches, pitch angles, and content ideas especially useful."

    Caroline Agee, founder of Tuckahoe Home, Richmond, VA

  • "I am SO happy that I made the decision to work with Kathryn & Carla. It was an invaluable experience that my business and I will benefit from for years to come. Their passion is inspiring and I love how they encourage and cheer on their people. I always look forward to our brainstorming and strategy sessions knowing I will come out of them with new ideas and tangible steps!"

    — Carrie Hawkins, watercolor artist & pattern designer, Midland, TX

  • "The social media section of this was so, so very helpful to us. None of us are social media experts and we are really trying our best over here. We are now going to be launching 2 story series. Already the idea of having two easy content series has taken a lot of stress out of whole thing for us! I also sat down and worked out a calendar for our posts and wow - life changing! Thank you gals so much for all the help, insight and encouragement!!"

    Aimee Naidoo, interior designer, Mera Studio Architects, Calgary, Alberta

  • "As a solo entrepreneur, PR always seemed so daunting and I kept moving it to the bottom of my to-do list. AYN gave me the knowledge and accountability I needed to get started and tell my brand story, celebrate my wins, and chart the course of my business for the future! 10/10 recommend for anyone looking to further understand their business and grow their brand!”

    — Kristin Shearer, abstract artist, Atlanta, GA

  • "As an entrepreneur with limited marketing experience, the AYNM has been an invaluable resource. The self-paced format, combined with Carla and Kathryn's engaging and clear teaching style, makes the course both informative and enjoyable. I highly recommend it to any small business looking for an affordable and impressive jumpstart in creating a brand and PR plan."

    Halima Krauklis, founder of Senserly Fun, Houston, TX

  • "I recently secured a 14-page article about my textiles art business in Women Wear Create Magazine using Carla and Kathryn's PR advice. I couldn't have done it without them!"

    — Jane Pollak, artist, New York, NY

Join Us

Hi! We’re Carla & Kathryn.

We share a passion for helping small business owners, creative entrepreneurs, and content creators turn their dreams into reality.

We’ve worked in PR, brand strategy, social media, & influencer marketing for a combined 30+ years, and we know that you can see growth and momentum through PR without investing in an agency.

Each month of the year offers a timely and seasonal opportunity to proactively grow your business through PR, content, partnerships, and influencer collaborations. Our membership takes the guesswork out of what you should be prioritizing for your business as we guide you through what to focus on each month, while we continue to revisit foundational business building, PR and brand strategy topics.

We would love the opportunity to work with you in our membership!

ABOUT CARLA & KATHRYN

Three Ways to Work Together

The Membership

Tier 1: All You Need Membership $297 per year

Monthly Guidance + Community

WHAT YOU GET

  • Full self-paced curriculum

  • Monthly PR Power Hour (Q&A with Carla & Kathryn)

  • Monthly pitch angles + content ideas

  • Monthly small business checklist

  • Monthly PR lesson video + worksheets

  • Expert Q&A bonus sessions

  • Membership group chat with Carla, Kathryn & community

  • Resource library:

    • Brand Starter Kit course 

    • How to Do Your Own PR course 

    • Lifestyle media list  

    • Press pitch templates 

    • Influencer partnership templates

    • Content calendars & more

PERFECT FOR

Founders and creators who want ongoing direction, templates, resources and accountability with real-time gut checks and community support.

Self starters who want to build momentum and follow a framework for PR, social, and content.

Please note, this is an annual program/commitment.

BECOME A MEMBER

Specialized Programs

Tier 2: All You Need Strategic Planning Program $3,200

Guided Strategy + Small-Group Intensive (Limited Seats)

WHAT YOU GET

  • Everything in Tier 1 (full-year access)

  • Small group workshops + 1:1 strategy sessions

  • Breakout sessions tailored to business type

  • Collaborative feedback on goals

  • Guided brand audit & messaging refinement

  • PR materials review

  • PR & Content plan review

PERFECT FOR

Founders and creators who want deeper, personalized support in a small-group setting.

Those who want a structured, intensive program to accelerate momentum and develop a strategic plan to reach business goals.

Please note, we offer this program twice per year in January and July.

LEARN MORE

Custom Projects

Tier 3: Custom Projects & 1:1 Work Starting at $6,000 

Client Work with Carla & Kathryn

SERVICES INCLUDE (but not limited to)

  • Brand strategy & messaging

  • PR strategy development

  • Pitching + media relations

  • Personal brand development

  • Launch strategy & support

  • Thought leadership, speaking & events

  • Content & social media strategy

PERFECT FOR

Founders, creators, and industry leaders who want a strategic partner for major launches, funding announcements, rebrands, or PR pushes.

Ideal for those seeking tailored guidance and hands-on support and have the budget to outsource.

Feel free to reach out to set up an intro call at hello@allyouneedmethod or get in touch via the button below.

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