May pitch ideas
With summer around the corner, start thinking about how you can position your business for the summer season and look ahead to early fall (yes, long lead publications are already thinking fall, holiday and beyond!).
There are many opportunities to go after seasonal press coverage for small businesses. To get started, identify which of your products or services are most relevant during each key season of year? What holidays are coming up that are a fit for your business? How can you be a resource and provide expert tips around seasonal themes?
Use our list of summer themes below as a starting point to outline pitch ideas to send this month. Before you start sending pitches, take time to pull together a well-researched media list to make sure your emails are going to the right contacts. A media list will also keep you organized as you begin outreach and follow up.
*Pro Tip: You can use excel or Google Sheets to create your media list. Download our free media list in our Beginners Guide to Doing Your Own PR to help you get started.
Short Lead Pitch Angles
When sending pitches this month to short lead outlets, including digital publications (Refinery29), blogs, and digital versions of magazines (like Vogue.com), look ahead to summer themes & topics:
Father’s Day gift guides
Start of summer
Summer travel
Outdoor entertaining
Summer style trends
July 4th
Back to School
Labor Day Weekend
Long Lead Pitch Angles
When sending pitches this month to long lead outlets, including print magazines (Southern Living, Town & Country, etc.), think about October/November fall themes & holidays:
Fall fashion/style guides
Fall entertaining
Fall style
Halloween
Thanksgiving
*Pro Tip: Don’t forget that there are always evergreen pitch opportunities for your business as well.
Here are some examples:
Tips from you as an expert/tastemaker
Your entrepreneurial/creative journey
Curated lists of your favorite things
Behind the scenes of your business or a specific product/service
Highlighting a cause/current event relevant to your business
For more tips and guidance on landing press for your business, watch our DIY PR Workshop where we go into detail on how to position your business in a way that stands out to editors.
