What if you could work with your business
 dream team for just $19/month* ?

You don’t have to build your business alone! Our annual membership supports you step by step, month by month. Get our guidance on where to start, what to post, how to reach out to editors, how to work with brands and influencers, and what it takes to build a brand in today’s crazy digital world.

“Working with Carla and Kathryn is like having two great insider friends help you get on the right path with your business.”

Join other small business owners, artists, designers, content creators, real estate professionals, fashion & lifestyle brand founders, nutritionists, stylists (to name a few!) who are learning exactly what it takes to build their brand and see growth in their business. 

↓ Each Month of Our Membership Includes ↓

Hot Topic PR Lesson

From pitching media, to influencer marketing and content strategy, we’ll dive deep into a timely topic.

Pitch Angles & Content Ideas

A list of seasonal themes and pitch angles to inspire your media outreach and content.

Check-In with Carla & Kathryn

Live Q&A session to give gut checks and support. Bonus: we’ll also bring in special guests and experts.

Small Business Toolkit

Get full access to our resources including The Brand Starter Kit online course, DIY PR workshop, pitch templates, and more.

Group Chat

Need a rec for a product photographer or Squarespace expert? Ask and connect with other members who have been there before!

Members-Only Support

Book 1:1 Strategy Sessions to go over plans, upcoming launches and events, review website updates, materials review, etc.

*additional cost

“Which social media platforms should I be on?” “Does my website look OK?” “What kind of photography do I need?” “How do I find more customers and grow beyond friends & family?” “How do I decide between marketing & PR?” “What do I include in a pitch email?”

Asking questions like these? If so, you are not alone. These are real questions from our community of small business owners, creative entrepreneurs, and small business owners that we have answered again and again…

Get answers from us inside of our membership!

BUSINESS BUILDING SUPPORT

Say goodbye to not knowing what to focus on each month and enjoy having an actionable plan that gives rhythm and structure to your business.

  • A successful holiday season starts…now?! Yep. Ditch your flip flops for a second to get in holiday mode. Whether you’re wanting to pitch gift guides, collaborate with another brand, or you have no idea what to focus on this upcoming holiday season, we’re going to walk you through how to build an easy-to-follow game plan and get your ducks in a row.

  • Navigating the ever changing landscape for small businesses and content creators. 

    TikTok ban, Substack on the scene, paying for Instagram views – what gives with the crazy world of social media and how on earth are we supposed to keep up with it. Let’s get clear on what matters, what doesn’t + get the inside scoop on what is working now from a guest social media expert.

  • Back to school and end of year energy are running high with the final 4-month countdown. We’re going to give you a plan of action so you can reach your most important business goals and end 2024 with a bang.

  • Successful influencer partnerships start with authentic relationships. This isn’t a pyramid scheme; it’s finding the right people who vibe with what you are offering. We’re diving into how to set up organic collaborations, know who is the right fit for your business, and measure the success of a partnership. We'll also speak to all of you content creators on how to best work with brand partners and monetize your content.And stay tuned for a special guest!

  • Knowing how to be the face of your business is key to your success. We’ll dive into what building a personal brand looks like for everyone from content creators to experts and small business owners.

  • It’s the season of keeping your head above water while also trying to make an appearance at your friends’ holiday parties. Finding time to plan for next year might seem daunting but it’s SO important for your success (and sanity). We’re here to guide you through it so you can take a breather this holiday season! 

BECOME A MEMBER

Are you waiting until you’re “ready” to invest in building your brand? Now you don’t have to! Join our annual membership to start seeing growth and momentum in your business for less than $1 a day.

$19 / month*

12 monthly payments of
$19

*This is not a subscription; it is a full year commitment.

$190 / year

Get 2 months free when you
pay for the year in full

*Save $38

MEET CARLA & KATHRYN

We share a passion for helping small business owners, creative entrepreneurs, and content creators turn their dreams into reality.

While we’ve worked in PR, brand strategy, social media, & influencer marketing for a combined 30+ years, and for some of the most iconic brands of our time (incl. Gap, Mattel, Nest, Spindrift, Williams Sonoma Inc., to name a few), we believe that you can see growth and momentum through PR without having to invest in working with a PR agency or consultant. 

Building a business is a commitment. Each month of the year offers a timely and seasonal opportunity to proactively grow your business through PR, content, partnerships, and influencer collaborations. Our membership takes the guesswork out of what you should be prioritizing for your business as we guide you through what to focus on each month, while we continue to revisit foundational business building, PR and brand strategy topics.

Our proven Method is not a magic trick or a marketing scheme – it takes time, consistency, and dedication. But it DOES work and we’re here to teach it to you and support you every step of the way.

WE WORK WITH

Artists

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Interior designers 

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Content creators & bloggers 

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Digital course creators

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Stylists 

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Nutritionists

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Chefs & restaurants

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Lifestyle experts

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Real estate professionals

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Jewelry designers

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Children’s fashion

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Home & entertaining products

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Food and beverage products 

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Relationships coaches

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CPG products

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Table top businesses

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Accessories designers

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Brick and mortar stores

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Fashion designers 

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Fitness experts

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Artists • Interior designers  • Content creators & bloggers  • Digital course creators • Stylists  • Nutritionists • Chefs & restaurants • Lifestyle experts • Real estate professionals • Jewelry designers • Children’s fashion • Home & entertaining products • Food and beverage products  • Relationships coaches • CPG products • Table top businesses • Accessories designers • Brick and mortar stores • Fashion designers  • Fitness experts •

This is for you whether you’re turning your side hustle into a full-time role or you’ve been in business for a while and need refreshed direction and guidance. Let’s grow your dream business together.

  • “AYNM is really all you need to get started as a small business. Since taking the course my business is much more polished and professional, and I’ve secured several press placements including Veranda and Garden & Gun. Highly recommend this course to all small businesses wanting to start off strong!"

    — Kimberly D., founder of home goods business, Houston, TX

  • "I wanted to say thank you for your guidance on pitching holiday gift guides. I gathered all my materials and sent out to local print and digital publications. I've already had a mention in one digital outlet and I have two more on the way!!"

    — Anne B., small business owner, Houston, TX

  • “I’ve been working on growing my art business for the past few years, but when it came to PR/social media I was completely overwhelmed and kept on putting it off. Before this course, I never posted to Instagram or understood why it was so important to have my art online. I learned SO MUCH taking this course. WOW. It all started to really click with the very first lesson about audiences.”

    — Victoria W., artist & creative entrepreneur, Los Angeles, CA

  • "Since taking AYNM’s course my blog has grown significantly. It helped me to build a solid foundation for what I wanted my brand to look like. I would highly recommend this course to those looking to grow their brand. This was definitely one of the best investments I made in my business."

    — Noelani M., blogger, Kansas City, MO

  • "I recently secured a 14-page article about my textiles art business in Women Wear Create Magazine using Carla and Kathryn's PR advice. I couldn't have done it without them!"

    — Jane P., artist, New York, NY

  • "Super informative, everything about it was perfect. Informative, easy to understand and just the right amount of homework that helps us understand what we might need moving forward."

    — Maria M., event & wedding florist, Houston, TX

  • “Hi ladies of AYNM! We just got back to the office from participating in our first Design Social Pop Up that took place in Denver. It couldn’t have gone better! Thank you for sharing your grasp of PR and instilling confidence in us to make moves like this. Forever grateful.”

    — Beetle Hillary, designer, New Orleans, LA

  • “The 2024 PR Plan Bootcamp was perfect. A must class for any and all small businesses. Invaluable lessons and knowledge gained to make strategic decisions to maintain momentum and to grow. Manageable. Rewarding.”

    — Beetle H., designer, New Orleans, LA

  • "I am SO happy that I made the decision to work with Kathryn & Carla. It was an invaluable experience that my business and I will benefit from for years to come. They tailored their extensive knowledge and wisdom to my industry and helped me establish a brand foundation while also giving me the toolset to create strategies around my product launches. Their passion is inspiring and I love how they encourage and cheer on their people. I always look forward to our brainstorming and strategy sessions knowing I will come out of them with new ideas and tangible steps!"

    — Carrie H., watercolor artist & pattern designer, Midland, TX

  • "As a solo entrepreneur, PR always seemed so daunting and I kept moving it to the bottom of my to-do list. AYN gave me the knowledge and accountability I needed to get started and tell my brand story, celebrate my wins, and chart the course of my business for the future! 10/10 recommend for anyone looking to further understand their business and grow their brand!”

    — Kristin S., abstract artist, Atlanta, GA

  • "Carla & Kathryn are so knowledgeable & well-versed in any and all industries. Their course & 1-on-1 consultation have played a significant role in helping me create a strategy for promoting my art business. They helped me come up with a vision & concrete steps to increase my visibility through media coverage and press releases, allowing me to reach a wider (and niche) audience and establish a stronger brand presence throughout the art industry."

    — CoCo Z., fine artist, Austin, TX

  • “AYN gave me the tools to take my public relations into my own hands. Reaching out to an editor or a brand felt so intimidating before Bootcamp. Now I feel empowered to reach out armed with AYN's expertise!”

    — Heather F., content creator & founder of Priss & Vinegar, Nashville, TN

  • “The All You Need Method Bootcamp was a wonderful experience to connect with other small business owners and learn the ins & outs of PR. The Bootcamp helped me clarify my business goals & messaging, and it also gave me the tools to pitch my interior projects to editors. I can't recommend it enough for small business owners!”

    — Alex Y., interior designer, Los Angeles, CA

  • "I've already started the course and had to peel myself away to get some sleep last night!! I am confident this exercise will be one that leads to clarity and manifestation! The exercises and reflection questions are already giving me clarity on how to tell the story of the brand and helping me move from reflection to description to create a bridge between the brand and my target audience, all while intertwining the pieces that make Hotze Health Collective unique. ”

    — Kathleen H., Holistic Health Practitioner, Houston, TX

  • “All You Need Method has helped me as a small business owner; it has given me clarity on where to focus, helped me see my business in a new light and has given me a direction on next steps. It has also helped me understand industry standards and industry speak when it comes to PR.”

    — Julie M., founder of home goods line Fox & Park, London, UK