What Are Your Big PR Moments for 2025?

Happy New Year! We’re working with our members to build their 2025 PR plans. We wanted to share a simple exercise to help you identify your key PR moments for the upcoming year. Key PR moments will provide structure and help you build a plan, timeline and budget for the year ahead.

Make 2025 your year! ↓

First, what is PR in 2025?

“PR” - which includes press coverage, influencer collaborations, events, and partnerships - can be a game changer for your business. Creating a plan is essential to seeing success with PR. When done with a strategic plan, PR will:

• Build brand awareness

• Give your business credibility

• Open the doors to dream partnerships

• Drive sales

  & much more

Your key PR moments provide structure to your PR plan, timeline, budget, and priorities for the year ahead.

How do you identify key PR moments?

A key PR moment is an upcoming initiative in your business that gives you the opportunity to tell your story and get exposure from media, influencers and partners. Each key PR moment is an opportunity to plan ahead and be proactive in your business. PR moments can be newsworthy, seasonal or evergreen.

Example PR Moments:

• Seasonal opportunity in your business

• Product or service launch

• Company launch, rebrand or announcement

• Collaboration or partnership

• Event

• Speaking opportunity or industry event you are participating in

Looking at the full calendar year ahead, what are the 3 most important moments or initiatives you need to focus on to achieve your business goals?

Once you’ve figured out your 3 key PR moments, you need a plan that outlines actionable steps and a timeline to support your initiatives and reach your business goals.

Inside our membership, we go into much further detail about how to identify your 3 key PR moments and we provide a 2025 PR plan and timeline template.

We’re here to support you in making your 2025 goals happen!