What level of PR support do you need? We can tell you in 5 minutes!
“What type of PR support do I need?”
is a question we get asked by small business owners and entrepreneurs at every stage of business.The world of PR is super broad, confusing and constantly changing. This is why we started All You Need Method – to help you cut through the noise and tell you ALL YOU NEED to build your brand and get started with PR.
To determine what PR support you need right now, there are a few key factors to consider. Our online quiz takes less than 5 minutes and gives you our recommendation based on what stage of your business is in. Below we’re breaking down 3 primary recommendations.
1. “I’m just getting started on building my business”
Your business is at the idea stage or very new
You started a website but aren’t sure what to do next
You have a logo but haven’t invested in photography
You don’t feel 100% confident with how you’re describing your business
You feel stuck on what to post to social media
If this is you, you need to build your brand foundation. Before you can think about pitching media, reaching out to influencers, or bringing on external PR help, you need to get super clear on your brand story and how you’re showing up online. We cover all of this and much more in our online course The Brand Starter Kit.
2. “I feel good about my business and am ready to reach out to media and influencers, but I’m not sure how and don’t have a budget to hire a PR consultant or agency.”
Your business is growing organically through word of mouth
You feel good about your website and photography
You know what makes your business unique and you’re describing yourself consistently
You are posting regularly to social media and have started growing a following
You have a loyal customer base and are ready to expand through press and partnerships
If this is you, you’re ready to start reaching out to editors. At this level you are feeling confident about your brand and know editors and influencers will be excited about it too. You're not quite ready to invest in outside support, but you can get started on your own with direction. We have you covered with our DIY PR workshop where we teach you how to reach out to editors.
3. “My business is scaling and I am ready to bring on PR support.”
You are financially ready to outsource PR
You have consistent launches in the works
You’ve invested in your branding and photography
You have raised funding or are considering raising funding
You have built a following and have secured press
You’re ready to hire a consultant or agency who can take PR off of your plate so you can focus on other areas of your business. Selecting the right agency or consultant is a long-term investment so take the time to research and find one who specializes in your industry and who feels like the right culture fit.
Want to find out exactly what level of PR support you need? Take our 5 minute quiz.
Still need guidance or have questions? We’re here to help! Email us at hello@allyouneedmethod.com.
