Struggling to Put Yourself Out There? These 3 Mindset Shifts Will Empower You to Build a Personal Brand
As a small business owner, digital creator, or creative entrepreneur you’ve likely heard how important it is to be the face of your brand and to put yourself out there. But it’s not easy. In fact, it’s one of the most common struggles we consult on – how to put yourself out there in a way that feels authentic, differentiated, and not showy.
If you’re wondering if or why you need a personal brand, the short answer is that building a personal brand can hugely benefit your business. A personal brand adds humanity and credibility to your business, which will allow you to connect with your customers on a deeper level and build their trust. You and your founding story can be the biggest differentiator and asset for your business.
This is because there is only one you and your journey, perspective, and values have led to where you are today and have informed why and how you are building your business - whether as a digital creator, product developer, service provider, or expert. Sharing your story in an authentic way has the power to set your brand apart and turn people into your superfans.
If you’re struggling to put yourself out there, here are 3 mindset shifts to consider:
You will help others
You have something unique to offer that will help others. If you feel self conscious about putting yourself on camera or talking about your story, remember that doing so will inspire others and help them in some way.
Your competitors are going to
If you don’t do it, your competitors will. If you are hesitant to show up as the face of your business, be prepared for other business owners in your space to do it and to grow and see success as a result of it.
It will support the growth of your business
When aligned with your business goals, your personal brand will support the overall success of your business. It’s not about likes or followers, it’s about being strategic with how you’re building your business.
Ready to get started on building your personal brand? We have resources to help:
Download our Personal Brand Reflection Worksheet and set aside time to reflect on the questions and write your answers in a notebook or Google Doc.
Take The Brand Starter Kit online course to help you determine your founding story, values, differentiation, social media strategy, and to create essential PR materials, like your bio and headshot.
Questions about building a personal brand? We’re here to help! Email us at hello@allyouneedmethod.com.
