Make 2024 Your Year! 5 Steps to Get Started
Happy New Year! We’re excited for a fresh start and to hit the ground running. We’re gearing up for our 2024 PR Plan Bootcamp (Registration is CLOSED), and we wanted to share a few steps you can take this month to set your business up for your best year yet.
Make 2024 your year! ↓
Step 1: Reflect on Last Year
With every year of the small business journey there will always be challenges and opportunities. Even the things that didn’t work so well can end up being invaluable lessons. Take some time to reflect on your year and go into 2024 with a clear understanding of what moved the needle for your business last year, and what to do differently in the new year.
Here are a few questions to go through as you recap 2023:
What goals or milestones did you accomplish in 2023?
What was impactful and helped move your business forward?
Did you have business goals that you are still working towards?
What challenges or headwinds did you face in achieving your goals?
What can you do differently this year to avoid those challenges or setbacks?
Step 2: Set Your 2024 Business Goals
What are your top 3 business goals for 2024? Be as specific as possible. Do you want to grow your team and outsource specific tasks, grow revenue by a certain percentage, partner with another brand, grow your influencer program? Write your goals down and save them in a place you can reference easily and often.
Step 3: Fill Out a Month to Month Calendar
Outline all of the initiatives you have coming up for 2024 month by month. This can include product launches, pop-ups, shopping events, collaborations, etc. This will help guide your planning, PR efforts, social media themes, and more. We created our free 2024 Small Business Planner to help you organize this information month by month.
Step 4: Set Up Systems
Having an easy-to-access system is KEY to success. Here are a few ways you can organize:
Create a master Google Doc for each initiative you have coming up. Within each Google Doc, link to any assets, lists, or other related docs.
Try using Slack if you have team members to streamline communication.
Schedule weekly and monthly meetings (even if only for yourself) to review progress, budget, and other to-dos.
Use Gmail labels to organize your emails by initiative or category.
Create a tracker in Google Sheets and organize your to-do list week by week. Cross off each to do as you move through them.
Step 5: Identify Your Top 3 Initiatives for 2024 to Support Through PR
“PR” - which includes press coverage, influencer collaborations, events, and partnerships - can be a game changer for your business. When done right, PR will build brand awareness, give your business credibility, open the doors to dream partnerships, increase sales, and more.
Creating a plan is essential to seeing success with PR. If you’re wondering where to start, think about what your top 3 initiatives are for 2024 that you would like to support through influencer partnerships and media coverage. This could be a launch, collaboration, event,
To get started on a 2024 PR Plan, use our free 2024 PR Plan Prep series. If you’re ready to invest in your business and see momentum and growth this year, work with us directly to build a 2024 PR Plan that will transform your business. We kicked off our 2024 PR Plan Bootcamp on January 16th. Stay tuned for updates on the next Bootcamp in 2025!
